Collagen. Nobody’s an ingredient.
Vegetarian collagen from upcycled eggshell membrane — with prebiotic fiber and a probiotic, in one scoop. No beef. No fish. No hide.
You’ve bought collagen before.
It’s probably still in the cabinet. Most people quit collagen for one of three reasons: it clumped, it tasted like the animal it came from, or they just didn’t want to think about where it came from.
That last one is the reason this exists.
Nearly every collagen on the shelf is bovine, marine, or hide-derived. Ours starts with eggshells — upcycled from a domestic, sustainable source, from shells that were already done being shells. Same daily habit. Nobody has to be an ingredient for it.
What’s inside
One scoop. Three jobs.
Vegetarian collagen
Partially hydrolyzed eggshell membrane collagen. A named, traceable ingredient from ESM Technologies, not a proprietary mystery blend. Supports hair, skin, and joints.†
Prebiotic fiber
8g of dietary fiber per scoop from inulin, 29% of your daily value. Prebiotic fiber is the food your gut bacteria actually use.
Probiotic
2 billion CFU of Bacillus coagulans, a spore-forming strain chosen because it survives the trip.
Together: 10g Vegetarian Collagen Peptide, Prebiotic & Probiotic Blend per serving. 35 calories. Sweetened with stevia leaf extract, nothing artificial.
The routine
One scoop. Any drink. That’s the routine.
- 1
Orange juice. Coffee. Tea. Water. Whatever's already in your hand at 6am.
- 2
One scoop into 8–10 oz.
- 3
Stir. Go.
We didn’t build a routine for you to keep. We put it inside the one you already have.
Loose on the cowboy. Strict on the label.
Cowboyish started with a simple idea: what you eat and drink should benefit you. That means ingredients closer to the earth than to a lab. No artificial dyes. No fillers doing nothing but taking up room in the scoop. Nothing on the panel we can’t explain.
We also make videos about a man who holds morning standup meetings with his livestock. He has a clipboard. Nobody respects him.
This may not be for you if:
You're vegan.
This contains egg. We're vegetarian, not vegan, and we're not going to blur that.
You have an egg allergy.
Same reason. Skip this one entirely.
You want results this week.
Collagen is a consistency product. If you're not going to take it in eight weeks, it won't matter that you took it today.
You want a flavor experience.
It's naturally flavored and lightly sweetened with stevia, meant to disappear into your drink. It's not a treat.
Follow us. We’re funny. Sometimes.
New videos, occasional product news, and a man who keeps holding meetings nobody asked for.
Collagen. Nobody’s an ingredient.
Free shipping on orders $50+
†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.